Planning an advertising campaign

Steps for reaching your target market with magazine adverts

1.Find your target market by using demographic and psychographic information. This can be done by surveying customers or deciding what market you would like to target. Knowing your customer base can help us choose magazines that your potential clients will be reading.

2. Decide how much money your budget allows for magazine advertising. You can start small if your budget is small, choosing to advertise with a few small publications or one large one or publishing a small number of large adverts or a multitude of small ones can all work effectively.

3. We can contact your chosen magazine's advertising department and get a list of prices and printing options for you. Rates can vary dramatically based on circulation, reputation, demand and advert size. We can advise you on the best way to spend your budget to get the most from it.

4. Determine how often you want the advert to run. This may vary depending on the lead time and publication frequency of the magazine. Many magazine publications print monthly, but some publish quarterly or randomly as needed.

5. Buy the ad space. Work with us to come up with an effective advertisement. Follow up with the magazine to change ad frequency or size as you figure out what works and what doesn't.

6. Monitor how the adverts are performing against your results. Once the advert is running, quantifying how it works will help us decide on your next campaign Always remember that advertising is only one part of the marketing jigsaw, your product, pricing, website, sales people and customers’ buying experience will all influence the number of sales you get. The best advert in the most appropriate publication, run in every available issue will generate nothing if the product is flawed, your sales staff never return a call or your item is four times the price of an equivalent item on the market.

To discuss a new advert campaign or check you are going along the right path with yours, give us a call and take advantage of our hour free design consultation - no sales staff, just a top designer who will come to you to give you his advice and experience for an hour. Its FREE and there is NO SALES PITCH! - more info...